Data protection
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This privacy policy informs you about the nature, scope, and purpose of the processing of personal data (hereinafter referred to as "data") within our online services and the associated websites, functions, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as "online services"). Regarding the terminology used, such as "processing" or "controller," we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
Responsible
wir bewegen
8617 Mönchaltorf, Switzerland
Types of data processed:
- Inventory data (e.g., names, addresses).
- Contact data (e.g., email addresses, telephone numbers).
- Content data (e.g., text entries, photographs, videos).
- Usage data (e.g., websites visited, interest in content, access times).
- Meta/communication data (e.g., device information, IP addresses).
Categories of affected persons
Visitors and users of the online service (hereinafter we will refer to the persons concerned collectively as "users").
Purpose of processing
- Provision of the online service, its functions and content.
- Responding to contact requests and communicating with users.
- Security measures.
- Audience measurement/marketing.
Terminology used
“Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
“Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data.
“Pseudonymisation” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
“Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
“Controller” means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
“Processor” means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.
Relevant legal bases
In accordance with Article 13 of the GDPR, we inform you of the legal bases for our data processing. Unless otherwise stated in the privacy policy, the following applies: The legal basis for obtaining consent is Article 6(1)(a) and Article 7 of the GDPR; the legal basis for processing data to fulfill our services and implement contractual measures, as well as to respond to inquiries, is Article 6(1)(b) of the GDPR; the legal basis for processing data to comply with our legal obligations is Article 6(1)(c) of the GDPR; and the legal basis for processing data to protect our legitimate interests is Article 6(1)(f) of the GDPR. In the event that processing personal data is necessary to protect the vital interests of the data subject or another natural person, Article 6(1)(d) of the GDPR serves as the legal basis.
Security measures
In accordance with Article 32 of the GDPR, taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.
These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access to, input of, disclosure of, and ensuring the availability and separation of the data. Furthermore, we have established procedures to ensure the exercise of data subject rights, the erasure of data, and the response to data breaches. We also consider the protection of personal data during the development and selection of hardware, software, and processes, in accordance with the principles of data protection by design and by default (Article 25 of the GDPR).
Cooperation with processors and third parties
If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit it to them, or otherwise grant them access to the data, this is done only on the basis of legal permission (e.g., if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract pursuant to Art. 6 para. 1 lit. b GDPR), if you have given your consent, if a legal obligation requires it, or on the basis of our legitimate interests (e.g., when using agents, web hosts, etc.).
If we commission third parties to process data on the basis of a so-called "data processing agreement," this is done on the basis of Art. 28 GDPR.
Rights of data subjects
You have the right to request confirmation as to whether your personal data is being processed and to access this data, as well as further information and a copy of the data, in accordance with Article 15 of the GDPR.
In accordance with Article 16 of the GDPR, you have the right to request the completion of incomplete personal data concerning you or the rectification of inaccurate personal data concerning you.
In accordance with Article 17 of the GDPR, you have the right to request that your personal data be erased without undue delay, or alternatively, in accordance with Article 18 of the GDPR, to request the restriction of processing of your personal data.
You have the right to receive the personal data concerning you that you have provided to us, in accordance with Article 20 of the GDPR, and to request its transmission to another controller.
Furthermore, in accordance with Article 77 of the GDPR, you have the right to lodge a complaint with the competent supervisory authority.
Right of withdrawal
You have the right to withdraw your consent pursuant to Art. 7 para. 3 GDPR with effect for the future
Right to object
You can object to the future processing of your personal data at any time in accordance with Article 21 of the GDPR. This objection can be made, in particular, against processing for direct marketing purposes.
Cookies and the right to object to direct marketing
Cookies are small files that are stored on users' computers. Various types of information can be stored within cookies. A cookie primarily serves to store information about a user (or the device on which the cookie is stored) during or even after their visit to an online service. Temporary cookies, also known as "session cookies" or "transient cookies," are deleted after a user leaves an online service and closes their browser. Such a cookie might, for example, store the contents of a shopping cart in an online store or a login status. "Permanent" or "persistent" cookies remain stored even after the browser is closed. These can, for example, save login status so that users remain logged in when they return to the site after several days. Similarly, user interests can be stored in such a cookie for audience measurement or marketing purposes. Third-party cookies are cookies that are offered by providers other than the operator of the website (otherwise, if they are only the operator's own cookies, they are called first-party cookies).
We may use temporary and persistent cookies and provide information about this in our privacy policy.
If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Stored cookies can be deleted in the browser's system settings. Disabling cookies may lead to functional limitations of this website.
A general objection to the use of cookies for online marketing purposes can be declared for many services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ . Furthermore, the storage of cookies can be prevented by disabling them in the browser settings. Please note that in this case, you may not be able to use all the functions of this online service.
Deletion of data
The data we process will be erased or its processing restricted in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated otherwise in this privacy policy, the data stored by us will be erased as soon as it is no longer required for its intended purpose and there are no legal obligations to retain it. If the data is not erased because it is required for other legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.
In accordance with legal requirements in Germany, data is retained for 10 years pursuant to Sections 147 Paragraph 1 AO, 257 Paragraph 1 Nos. 1 and 4, Paragraph 4 HGB (books, records, management reports, accounting documents, ledgers, tax-relevant documents, etc.) and for 6 years pursuant to Section 257 Paragraph 1 Nos. 2 and 3, Paragraph 4 HGB (commercial correspondence).
According to legal requirements in Austria, records must be retained for 7 years in particular pursuant to § 132 para. 1 BAO (accounting records, receipts/invoices, accounts, vouchers, business papers, statements of income and expenses, etc.), for 22 years in connection with real estate and for 10 years for documents relating to electronically supplied services, telecommunications, broadcasting and television services provided to non-entrepreneurs in EU member states and for which the Mini One-Stop-Shop (MOSS) is used.
Business-related processing
In addition, we process
contract data (e.g., subject matter of the contract, term, customer category)
and payment data (e.g., bank details, payment history)
from our customers, prospective customers and business partners for the purpose of providing contractual services, customer service and support, marketing, advertising and market research.
Order processing in the online shop and customer account
We process our customers' data as part of the order process in our online shop to enable them to select and order their chosen products and services, as well as to process payment and delivery or fulfillment.
The data processed includes inventory data, communication data, contract data, and payment data. The data subjects include our customers, prospective customers, and other business partners. Processing is carried out for the purpose of providing contractual services within the operation of an online shop, including invoicing, delivery, and customer service. We use session cookies to store the contents of the shopping cart and persistent cookies to store the login status.
This processing is based on Article 6 Paragraph 1 Letter b (performance of a contract) and c (compliance with a legal obligation) of the GDPR. The information marked as required is necessary for the establishment and fulfillment of the contract. We only disclose data to third parties in connection with delivery, payment, or as required by law, including disclosures to legal advisors and authorities. Data is processed in third countries only if this is necessary for the performance of the contract (e.g., at the customer's request for delivery or payment).
Users can optionally create a user account, which allows them to view their orders. During registration, users are informed of the required mandatory information. User accounts are not public and cannot be indexed by search engines. If users terminate their user account, their data relating to the user account will be deleted, unless its retention is necessary for commercial or tax law reasons in accordance with Art. 6 Para. 1 lit. c GDPR. Information in the customer account remains until its deletion, with subsequent archiving in the event of a legal obligation. It is the users' responsibility to back up their data before the end of the contract if they have terminated their account.
During registration, subsequent logins, and use of our online services, we store the IP address and the time of the respective user action. This storage is based on our legitimate interests, as well as the user's interest in protection against misuse and other unauthorized use. We do not generally share this data with third parties, unless it is necessary for pursuing our claims or we are legally obligated to do so pursuant to Art. 6 para. 1 lit. c GDPR. Data
is deleted after the expiry of statutory warranty periods and similar obligations. The necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion occurs after their expiry (end of the commercial (6 years) and tax-related (10 years) retention periods).
External payment service providers
We use external payment service providers through whose platforms users and we can carry out payment transactions.
PayPal (
https://www.paypal.com/de/webapps/mpp/ua/privacy-full ) We use payment service providers for the performance of contracts based on Article 6 Paragraph 1 Letter b of the GDPR. Furthermore, we use external payment service providers based on our legitimate interests pursuant to Article 6 Paragraph 1 Letter f of the GDPR to offer our users an effective and secure payment option.
The data processed by the payment service providers includes master data, such as name and address, bank details, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, amount, and recipient-related information. This information is required to process the transactions. However, the entered data is only processed and stored by the payment service providers. This means we do not receive any account or credit card-related information, but only confirmation or rejection of the payment. The payment service providers may transmit the data to credit reference agencies. This transmission is for the purpose of identity and... Credit check. For this, we refer you to the terms and conditions and privacy policies of the payment service providers.
The terms and conditions and privacy policies of the respective payment service providers, which can be accessed on their respective websites or transaction applications, apply to payment transactions. We also refer you to these for further information and to exercise your rights of withdrawal, access, and other data subject rights.
Administration, financial accounting, office organization, contact management
We process data for administrative tasks, the organization of our business operations, financial accounting, and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process when providing our contractual services. The legal bases for this processing are Article 6(1)(c) and (f) of the GDPR. Customers, prospective customers, business partners, and website visitors are affected by this processing. The purpose of and our legitimate interest in this processing lies in administration, financial accounting, office organization, and data archiving—tasks that serve to maintain our business operations, fulfill our obligations, and provide our services. The deletion of data relating to contractual services and contractual communication is carried out in accordance with the information provided for these processing activities.
We disclose or transmit data to the tax authorities, consultants such as tax advisors or auditors, as well as other fee-collecting agencies and payment service providers.
Furthermore, based on our legitimate business interests, we store information about suppliers, event organizers, and other business partners, for example, for future contact. We generally store this mostly business-related data permanently.
Business analyses and market research
To operate our business efficiently and to identify market trends and the needs of our contractual partners and users, we analyze the data we have on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, and metadata based on Article 6 Paragraph 1 Letter f of the GDPR. The data subjects include contractual partners, prospective customers, customers, visitors, and users of our online services.
These analyses are conducted for the purposes of business evaluations, marketing, and market research. We may consider the profiles of registered users, including information such as the services they have used. The analyses help us improve user-friendliness, optimize our services, and enhance our business efficiency. These analyses are for our internal use only and will not be disclosed externally, unless they are anonymous analyses with aggregated values.
If these analyses or profiles contain personal data, they will be deleted or anonymized upon termination of the user's account, or otherwise two years after the contract was concluded. Furthermore, company-wide business analyses and general trend assessments are created anonymously whenever possible.
Provision of our services in accordance with our statutes and business practices
We process the data of our members, supporters, prospective members, customers, or other individuals in accordance with Article 6(1)(b) GDPR, insofar as we offer them contractual services or act within the framework of an existing business relationship, e.g., with members, or are ourselves recipients of services and contributions. Furthermore, we process the data of data subjects in accordance with Article 6(1)(f) GDPR based on our legitimate interests, e.g., when it comes to administrative tasks or public relations.
The data processed, its nature, scope, purpose, and the necessity of its processing are determined by the underlying contractual relationship. This generally includes personal data (e.g., name, address, etc.), contact details (e.g., email address, telephone number, etc.), contract data (e.g., services used, content and information provided, names of contact persons), and, if we offer services or products subject to payment, payment data (e.g., bank details, payment history, etc.).
We delete data that is no longer required for fulfilling our statutory and business purposes. This is determined according to the respective tasks and contractual relationships. In the case of business processing, we retain the data for as long as it may be relevant for business transactions, as well as with regard to any warranty or liability obligations. The necessity of retaining the data is reviewed every three years; otherwise, the statutory retention periods apply.
Participation in affiliate partner programs
Within our online services, we use industry-standard tracking measures based on our legitimate interests (i.e., our interest in analyzing, optimizing, and operating our online services economically) pursuant to Art. 6 para. 1 lit. f GDPR, insofar as these are necessary for the operation of the affiliate system. Below, we explain the technical background to users.
The services offered by our contractual partners may also be advertised and linked on other websites (so-called affiliate links or after-buy systems, for example, when links or services from third parties are offered after a contract has been concluded). The operators of the respective websites receive a commission if users follow the affiliate links and subsequently take advantage of the offers.
In summary, it is necessary for our online services that we can track whether users who are interested in affiliate links and/or the offers available on our platform subsequently take advantage of the offers as a result of clicking on the affiliate links or using our online platform. For this purpose, the affiliate links and our offers are supplemented with certain values, which can be part of the link itself or set elsewhere, for example, in a cookie. The data collected includes, in particular, the referring website, the time, an online identifier of the website operator where the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking-specific data such as advertising material ID, partner ID, and categorizations.
The online identifiers we use for users are pseudonymous. This means that the online identifiers themselves do not contain any personal data such as names or email addresses. They only help us determine whether the same user who clicked on an affiliate link or showed interest in an offer via our online platform has actually taken advantage of the offer, i.e., concluded a contract with the provider. However, the online identifier is considered personal data insofar as the partner company and we ourselves have access to the online identifier along with other user data. This is the only way the partner company can inform us whether the user has taken advantage of the offer and whether we can, for example, pay out the bonus.
Registration function
Users can create a user account. During registration, users are informed of the required mandatory information, which is processed in accordance with Article 6 Paragraph 1 Letter b of the GDPR for the purpose of providing the user account. The processed data includes, in particular, login information (name, password, and email address). The data entered during registration is used for the purposes of using the user account and its intended purpose.
Users may be informed by email about information relevant to their user account, such as technical changes. If users have terminated their user account, their data relating to the user account will be deleted, subject to any statutory retention obligations. It is the users' responsibility to back up their data before the end of the contract if they have terminated their account. We are entitled to irretrievably delete all user data stored during the contract period.
When using our registration and login functions, as well as when using the user account, we store the IP address and the time of the respective user action. The data is stored based on our legitimate interests, as well as the user's interest in protection against misuse and other unauthorized use. This data is generally not shared with third parties, unless it is necessary for pursuing our claims or there is a legal obligation to do so pursuant to Art. 6 para. 1 lit. c GDPR. The IP addresses are anonymized or deleted after a maximum of 7 days.
Contact
When you contact us (e.g., via contact form, email, telephone, or social media), your information will be processed in accordance with Art. 6 para. 1 lit. b (within the framework of contractual/pre-contractual relationships) and Art. 6 para. 1 lit. f (other inquiries) of the GDPR for the purpose of processing and handling your inquiry. Your information may be stored in a customer relationship management system ("CRM system") or a comparable system for managing inquiries.
We delete inquiries when they are no longer needed. We review the necessity of retaining inquiries every two years; statutory archiving obligations also apply.
Newsletter
The following information explains the content of our newsletter, the registration, distribution, and statistical evaluation procedures, as well as your rights to object. By subscribing to our newsletter, you agree to receive it and to the procedures described.
Registration details: To register for the newsletter, you only need to provide your email address. Optionally, you can also provide your name for personalized addressing in the newsletter.
The newsletter is sent, and its performance is measured, based on the recipient's consent pursuant to Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with Section 7 para. 2 no. 3 of the German Act Against Unfair Competition (UWG), or, if consent is not required, based on our legitimate interests in direct marketing pursuant to Art. 6 para. 1 lit. f GDPR in conjunction with Section 7 para. 3 UWG.
The registration process is logged based on our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR. Our interest lies in using a user-friendly and secure newsletter system that serves both our business interests and meets user expectations, while also allowing us to document consent.
Cancellation/Revocation – You can unsubscribe from our newsletter at any time, i.e., revoke your consent. You will find an unsubscribe link at the end of each newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, in order to be able to prove previously given consent. The processing of this data is limited to the purpose of defending against potential claims. An individual deletion request is possible at any time, provided that the prior existence of consent is confirmed.
Newsletter - Performance Measurement
The newsletters contain a so-called "web beacon," i.e., a pixel-sized file that is retrieved from our server, or, if we use a mailing service provider, from their server, when the newsletter is opened. During this retrieval, technical information such as browser and system details, as well as your IP address and the time of retrieval, are collected.
This information is used to technically improve the services based on the technical data or to analyze target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. The statistical analysis also includes determining whether the newsletters are opened, when they are opened, and which links are clicked. While this information can be technically associated with individual newsletter recipients, it is neither our intention, nor, if applicable, the intention of the mailing service provider, to monitor individual users. Rather, the analyses serve to help us understand the reading habits of our users and to tailor our content accordingly, or to send different content based on their interests.
Unfortunately, it is not possible to separately revoke consent for performance measurement; in this case, the entire newsletter subscription must be cancelled.
Hosting and email delivery
The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, email delivery, security services, and technical maintenance services, which we use for the purpose of operating this online service.
In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, prospective customers, and visitors to this online service based on our legitimate interests in the efficient and secure provision of this online service pursuant to Art. 6 Para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).
Collection of access data and log files
We, or rather our hosting provider, collect data about every access to the server on which this service is located (so-called server log files) based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f GDPR. Access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address, and the requesting provider.
Log file information is stored for a maximum of 7 days for security reasons (e.g., to investigate misuse or fraud) and then deleted. Data whose further retention is required for evidentiary purposes is exempt from deletion until the final resolution of the respective incident.
Google Analytics
Based on our legitimate interests (i.e., our interest in analyzing, optimizing, and operating our online services economically, in accordance with Article 6(1)(f) of the GDPR), we use Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about users' use of the online services is generally transmitted to and stored on a Google server in the USA.
Google is certified under the Privacy Shield Framework and thus guarantees compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).
Google will use this information on our behalf to evaluate users' use of our online services, to compile reports on activity within these online services, and to provide us with other services relating to the use of these online services and internet usage. Pseudonymous user profiles may be created from the processed data.
We use Google Analytics only with IP anonymization enabled. This means that Google will shorten the IP address of users within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The IP address transmitted by the user's browser will not be merged with other Google data. Users can prevent the storage of cookies by adjusting their browser settings; users can also prevent Google from collecting and processing data generated by the cookie and related to their use of the website by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de .
Further information on Google's data usage, settings, and opt-out options can be found in Google's Privacy Policy ( https://policies.google.com/technologies/ads ) and in the settings for Google ad personalization (https://adssettings.google.com/authenticated ).
Users' personal data will be deleted or anonymized after 14 months.
Google AdWords and conversion measurement
Based on our legitimate interests (i.e., our interest in analyzing, optimizing, and operating our online services economically, in accordance with Article 6(1)(f) of the GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
Google is certified under the Privacy Shield Framework and thus guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the online marketing tool Google "AdWords" to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a likely interest in them. This allows us to display ads for and within our online services in a more targeted manner, presenting users only with ads that potentially match their interests. For example, if a user is shown ads for products they have previously viewed on other websites, this is called "remarketing." For this purpose, when our website and other websites using the Google advertising network are accessed, Google immediately executes a code and integrates so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") into the website. These tags store an individual cookie, i.e., a small file, on the user's device (comparable technologies may also be used instead of cookies). This file records which websites the user has visited, which content they are interested in, and which offers they have clicked on, as well as technical information about the browser and operating system, referring websites, visit time, and other information about the use of the online service.
We also receive an individual "conversion cookie." The information collected using this cookie is used by Google to create conversion statistics for us. However, we only receive the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. We do not receive any personally identifiable information.
User data is processed pseudonymously within the Google advertising network. This means that Google does not store or process, for example, the name or email address of users, but rather processes the relevant data on a cookie-based basis within pseudonymous user profiles. From Google's perspective, this means that ads are not managed and displayed for a specifically identified person, but rather for the cookie holder, regardless of who that cookie holder is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google's servers in the USA.
Further information on data usage by Google, setting and opt-out options can be found in Google's privacy policy ( https://policies.google.com/technologies/ads ) and in the settings for displaying ads by Google (https://adssettings.google.com/authenticated ).
Facebook Pixel, Custom Audiences and Facebook Conversion
Within our online services, we use the so-called "Facebook Pixel" of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are located in the EU, by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), based on our legitimate interests in the analysis, optimization, and economic operation of our online services.
Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active ).
With the help of the Facebook Pixel, Facebook is able to identify visitors to our online services as a target group for displaying advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel to display the Facebook ads we place only to Facebook users who have shown an interest in our online offerings or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites they visit) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not perceived as intrusive. Furthermore, the Facebook pixel allows us to track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
The processing of data by Facebook is governed by Facebook's Data Policy. General information on the display of Facebook ads can be found in Facebook's Data Policy: https://www.facebook.com/policy.php . Specific information and details about the Facebook pixel and how it works can be found in Facebook's Help Center: https://www.facebook.com/business/help/651294705016616 .
You can object to the collection of data by the Facebook pixel and the use of your data for displaying Facebook ads. To adjust which types of ads are displayed to you on Facebook, you can visit the page provided by Facebook and follow the instructions for managing your ad preferences: https://www.facebook.com/settings?tab=ads . These settings are platform-independent, meaning they apply to all devices, such as desktop computers and mobile devices.
object to the use of cookies for audience measurement and advertising purposes via the deactivation page of the Network Advertising Initiative ( http://optout.networkadvertising.org/ ) and additionally the US website ( http://www.aboutads.info/choices ) or the European website ( http://www.youronlinechoices.com/uk/your-ad-choices/
Online presence on social media
We maintain online presences within social networks and platforms to communicate with customers, prospects, and users active there and to inform them about our services. When accessing these networks and platforms, the terms and conditions and data processing policies of their respective operators apply.
Unless otherwise stated in our privacy policy, we process user data when users communicate with us within these social networks and platforms, for example, by posting on our online presences or sending us messages.
Integration of third-party services and content
Within our online services, we use content or service offerings from third-party providers based on our legitimate interests (i.e., our interest in analyzing, optimizing, and operating our online services economically, in accordance with Article 6(1)(f) of the GDPR) to integrate their content and services, such as videos or fonts (hereinafter referred to collectively as "Content").
This always requires that the third-party providers of this Content are aware of the users' IP addresses, as they cannot send the Content to their browsers without the IP address. The IP address is therefore necessary for displaying this Content. We strive to use only Content from providers who use the IP address solely for delivering the Content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. These pixel tags allow information such as visitor traffic on the pages of this website to be evaluated. The pseudonymous information can also be stored in cookies on the user's device and may include, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online service, as well as be combined with such information from other sources.
YouTube
We embed videos from the platform “YouTube” provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/ , Opt-out: https://adssettings.google.com/authenticated .
Google Fonts
We integrate fonts ("Google Fonts") from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/ , Opt-out: https://adssettings.google.com/authenticated .
Google reCaptcha
We integrate the bot detection function, e.g., for entries in online forms ("ReCaptcha"), from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/ , Opt-out: https://adssettings.google.com/authenticated .
Google Maps
We integrate maps from the "Google Maps" service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data processed may include, in particular, users' IP addresses and location data, which, however, are not collected without their consent (usually obtained through their mobile device settings). The data may be processed in the USA. Privacy policy: https://www.google.com/policies/privacy/ , Opt-out: https://adssettings.google.com/authenticated .
Use of Facebook Social Plugins
Based on our legitimate interests (i.e., our interest in analyzing, optimizing, and operating our online services economically, in accordance with Article 6(1)(f) of the GDPR), we use social plugins ("plugins") from the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can display interactive elements or content (e.g., videos, graphics, or text posts) and are recognizable by one of the Facebook logos (a white "f" on a blue tile, the terms "Like" or "Gefällt mir", or a "thumbs up" icon) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ .
Facebook is certified under the Privacy Shield agreement and thus guarantees compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active ).
When a user accesses a feature of this online service that contains such a plugin, their device establishes a direct connection to Facebook's servers. The plugin's content is transmitted directly from Facebook to the user's device and integrated into the online service. Usage profiles of users can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects using this plugin and are informing users accordingly, based on our current knowledge.
By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online service. If the user is logged into Facebook, Facebook can associate the visit with their Facebook account. When users interact with the plugins, for example by clicking the Like button or leaving a comment, the corresponding information is transmitted directly from their device to Facebook and stored there. Even if a user is not a Facebook member, Facebook may still learn and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany.
Users can find information about the purpose and scope of data collection, further processing and use of data by Facebook, as well as their related rights and privacy settings, in Facebook's privacy policy: https://www.facebook.com/about/privacy/ .
If a user is a Facebook member and does not want Facebook to collect data about them via this website and link it to their Facebook account, they must log out of Facebook and delete their cookies before using our website. Further settings and options to object to the use of data for advertising purposes are available within your Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ . These settings are platform-independent, meaning they apply to all devices, such as desktop computers and mobile devices.